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Nestled in East Las Vegas approximately 25 minutes from the Strip is a chocolate lovers paradise celebrating four decades of exquisite craftsmanship and dedication to creating exceptional chocolates. Founded by Forrest Mars, the visionary behind iconic treats like M&M’S and the MILKY WAY Bar, this desert gem pays homage to a legacy of pure expression and intention.

The entry door and hours for Ethel M Chocolate Factory.

Forty years ago, Forrest Mars made a pivotal decision, returning to his family’s heritage to craft a chocolate company that mirrored his commitment to quality and innovation. In the heart of the Mojave Desert, Ethel M Chocolates emerged as a tribute to his beloved mother, Ethel Mars, a legacy that continues to bring joy to countless souls.

Inside the Chocolate Alchemy

At Ethel M Chocolates, each encounter is an unveiling, akin to opening a treasure trove of delectable delights. Ethel M’s chocolatiers passionately seek out the finest, most unique ingredients, promising surprises and moments of pure delight in every bite. From the velvety smoothness of their chocolate to the tantalizing crunch of nuts and the lusciousness of their fillings, the commitment to quality ensures an unparalleled taste experience.

Ethel M. Chocolates
A map of the Chocolate Factory and the Cactus Garden.

Visitors stepping into the flagship store are welcomed into an elevated chocolate experience (with free samples!), where impeccable service and attention to detail are paramount. Each box of Ethel M Chocolates embodies the essence of the desert—concealing wonders that amaze and satisfy. The array of flavors, from sea salt caramel to tangy prickly pear and top-shelf liqueur-infused delights, offers a rewarding experience, perfect for personal indulgence or celebrating cherished connections.

A view during the self-guided chocolate factory tour.

Ethel M’s Oasis in the Desert

Beyond the chocolate haven, the Ethel M Chocolates Factory is an oasis of natural beauty. Their Botanical Cactus Garden sprawls across three acres, boasting over 300 species of plants carefully selected for their splendor and resilience in the Mojave Desert’s climate.

During the holiday season, the garden transforms into a mesmerizing spectacle adorned with over a million sparkling lights. Families can visit to meet Santa, savor renowned hot chocolate, and revel in the festivities. This Holiday Cactus Garden has become a cherished Las Vegas holiday tradition, promising joy and wonder for all.

A view of the holiday cactus garden at Ethel M Chocolate Factory.

For those seeking a romantic escape, Lights of Love during Valentine’s Day offers a captivating experience. Stroll through romantically lit paths, indulge in chocolate-dipped strawberries, and create lasting memories with loved ones or friends.

Chocolate and Wine Tasting Experiences

Chocolate and wine tasting experiences are available for visitors over 21.

The factory offers an engaging experience, inviting guests to unravel the secrets behind identifying nuanced flavor profiles within their delectable creations. For those aged 21 and above, an exclusive Chocolate and Wine Tasting elevates the experience further. This sophisticated affair pairs a curated selection of Ethel M’s finest chocolate delights with four meticulously chosen wines, personally curated by the Chief Chocolatier, Mark Mackey. Lasting between 30 to 45 minutes, this tasting session promises a delightful rendezvous of flavors, appealing not only to chocolate aficionados but also to wine enthusiasts.

Visitors to the Henderson location can immerse themselves in a complete experience. They can wander through the Botanical Cactus Garden, witness the chocolate-making process on a free factory tour, and explore the flagship store. Take home a piece of this enchantment with premium chocolate gift boxes or curate a custom selection.

The packing line at the Ethel M Chocolate Factory.

Ethel M Chocolates invites all to savor the marriage of chocolate artistry and desert beauty—a unique journey that indulges the senses and captures the spirit of celebration.

Discover more about their flagship location’s offerings and plan a visit to experience the magic of Ethel M Chocolates. But, if you have too much fun while visiting town, you can still catch a taste of these delectable treats at smaller gift shop locations located at the C, D, and E gates at Harry Reid International Airport or at other locations around town.